Striking out on your own in a Mount Pleasant, SC business or any other state or locale can be a pretty risky proposition. And that is especially true for people who don’t really have experience running their own business. When you are hellbent on being your own boss and you wish to shave down the risk involved as far as you possibly can, business franchises are a great idea. With a lot of the legwork and shoe leather already packaged for you, you get a great business plan, brand recognition and a lot of the advertising. All you need to do is to build on the solid foundation they hand you. Building on it requires that you really promote your franchise in Mt Pleasant or Charleston. And a great location would be invaluable there. If you look at the census data, you will see Charleston and Mount Pleasant, South Carolina pop up as the fast growing places not only in the state but also nationally.
A great location such as Mt Pleasant, SC or Charleston doesn’t always mean getting a shop on the main street. It all really depends on the kind of business you’re dealing in. To find out about the kind of location that would help promote your business best, you need to get in touch with your franchisor for a look at the kind of location other franchises in your state have used and done well with. Hopefully you will contact us to assist you. We have been helping small businesses get started for years. Typically, you’ll be asking your franchisor (or hopefully us) questions like who your target customers are, what exactly it is that brings traffic to your kind of business, what time of day do the most customers come, is it an asset to be close to a residential area or business area, is it an impulse buy business like a fast food shop, or is it something functional like a dry cleaners? The former needs to be on a main street, and the latter could be somewhere slightly less visible. Business franchises need to be aware of exactly how their trade is affected by location. Look at the growth rates over the last decade. You will see that South Carolina as well as other Southern states are growing faster than most, particularly Charleston and Mount Pleasant.
If you are in business with a good and competent franchisor, they’ll have ready-made answers to all these questions and questions you don’t even know to ask yet. They’ll even have location scouts on the ground looking about every town they are interested in, for locations that they believe will be right for their business franchises. Sometimes, they even have property developers coming to them and saying, “You run a landscaping franchise don’t you?” Here’s a great location for your next franchisee just a mile from all these homes with lawns.
A really good franchisor will usually have the best location you need marked up for you. They must look at trends. Hard data is ok, but trends will show which areas are showing growth or accelerated growth such as Mount Pleasant, SC. The first thing you need to ask, discussing location is, about the kind of territorial protection you get. What this means is, that they don’t sell you on the idea of a great location in a great neighborhood, and then sell the same neighborhood to another franchisee tomorrow. That would be too much competition in your space.
In the end, you just know your neighborhood far better than the big managers at the office do. You need to keep the competition in mind, look for the cash flow you get through your neighborhood, see if you can locate yourself near a major draw to the area, a mall or a movie theater.
Business franchises don’t always need to be located in the heart of the business district and town. Half of all franchises run out of someone’s home. If what you’re looking for is a low-cost entry into the world of franchises, this would be the way to go. There are some businesses in the side bar that you might want to contact if you are interested in a Charleston or Mount Pleasant business opportunity. In their areas of dentistry, car repair and tree service they can give outstanding advice about the market and your future opportunity.